Job Description
Are you a creative strategist with a passion for luxury hospitality? Serene Island Retreats is seeking a visionary Digital Marketing Manager to elevate our brand presence across Southeast Asia. Based in the cultural heart of Bali, you will lead our digital initiatives, driving direct bookings and enhancing guest experiences through innovative online campaigns.
Join a team dedicated to sustainable tourism and world-class service. If you thrive in a dynamic environment and have a knack for turning data into storytelling, we want to meet you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase direct room bookings and brand visibility.
- Optimize website content and SEO performance to rank high for luxury travel keywords in the Indonesian and international markets.
- Manage and grow social media presence across Instagram, TikTok, and LinkedIn, creating high-engagement visual content.
- Oversee email marketing campaigns, including newsletters and abandoned cart recovery, to maximize guest lifetime value.
- Analyze key performance indicators (KPIs) and ROI of marketing campaigns using Google Analytics and CRM tools.
- Collaborate with the sales and operations teams to align marketing materials with guest expectations and seasonal trends.
- Manage the annual marketing budget and negotiate with external agencies and vendors.
Qualifications
- Bachelor’s degree in Marketing, Hospitality Management, or a related field.
- Minimum of 4-5 years of experience in digital marketing, with a strong preference for candidates from the hospitality or travel industry.
- Proven expertise in SEO, SEM, Google Ads, and Facebook/Instagram Advertising platforms.
- Proficiency in CMS platforms (e.g., WordPress, HubSpot) and analytics tools (e.g., Google Analytics 4, Hotjar).
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Strong creative eye with experience in content creation and graphic design.
- Ability to work independently in a fast-paced, remote-friendly environment.