Job Description
Are you a creative marketer passionate about travel and hospitality? Lumina Resorts & Villas is seeking a results-driven Digital Marketing Manager to elevate our brand presence in the competitive Bali tourism market.
We are looking for an individual who can blend technical SEO expertise with creative storytelling to drive bookings and engagement. If you thrive in a fast-paced environment and love connecting with travelers worldwide, we want to hear from you.
As part of our team, you will shape the digital narrative of some of Bali's most sought-after destinations.
Responsibilities
- Develop and execute comprehensive SEO strategies to increase organic traffic and search engine rankings for our resort properties.
- Manage and grow social media presence across Instagram, Facebook, and TikTok, engaging with our audience to build brand loyalty.
- Oversee the creation of high-quality, travel-inspired content including blogs, guest stories, and promotional materials.
- Analyze marketing performance metrics using Google Analytics and translate data into actionable insights for continuous improvement.
- Collaborate with the sales team to align digital campaigns with booking targets and seasonal promotions.
- Optimize the resort website for conversion rates and user experience (UX).
- Manage email marketing campaigns to nurture leads and drive repeat guests.
Qualifications
- Minimum of 3 years of experience in digital marketing, specifically within the hospitality or tourism industry.
- Proven track record of successful SEO campaigns and keyword research.
- Proficient in CMS platforms such as WordPress and knowledge of HTML/CSS basics.
- Strong analytical skills with the ability to interpret complex data sets.
- Excellent written and verbal communication skills in English.
- Experience with paid advertising platforms (Google Ads, Meta Ads) is a plus.
- Ability to work independently and manage multiple projects simultaneously.