Job Description
We are seeking an innovative and data-driven Digital Marketing Manager to join our dynamic team in New York. In this role, you will spearhead our digital growth initiatives, optimize campaign performance, and elevate our brand presence across multiple channels.
If you are passionate about creating high-conversion marketing strategies and thrive in a fast-paced, collaborative environment, we want you on our team. You will have the opportunity to shape the voice of our brand and drive measurable ROI.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive brand awareness and lead generation.
- Manage and optimize SEM, PPC, email, and social media campaigns.
- Analyze campaign data and generate actionable insights to improve performance.
- Oversee content marketing, SEO, and website optimization initiatives.
- Collaborate with the creative and communications teams to produce compelling ad assets.
- Monitor industry trends, competitor activities, and emerging digital technologies.
- Manage the digital marketing budget effectively to maximize ROI.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 4+ years of proven experience in a digital marketing role.
- Demonstrated success in managing high-budget PPC and SEO campaigns.
- Deep proficiency in Google Analytics, Google Ads, HubSpot, and major CRM platforms.
- Strong analytical skills with a data-driven approach to problem-solving.
- Excellent copywriting, editing, and verbal communication skills.
- Ability to work hybrid from our New York office.