Job Description
We are seeking a highly creative and data-driven Digital Marketing Manager to join our dynamic team in New York. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
If you are a visionary marketer with a passion for growth and a proven track record of executing successful digital strategies, we want you on our team!
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, email, and social media.
- Manage and optimize online advertising campaigns across Google Ads, Facebook, and LinkedIn.
- Analyze campaign data and web analytics (Google Analytics) to measure performance and identify optimization opportunities.
- Collaborate with the content and design teams to produce engaging digital assets.
- Monitor SEO and user engagement metrics, and suggest website design and content improvements.
- Manage the digital marketing budget effectively to maximize ROI.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of proven experience in a digital marketing role.
- Strong expertise in SEO, SEM, Google Analytics, and CRM software.
- Experience managing PPC campaigns on Google and major social platforms.
- Exceptional written and verbal communication skills.
- Ability to analyze data and translate insights into actionable strategies.
- Creative, highly motivated, and capable of thriving in a fast-paced environment.