Job Description
We are looking for a visionary Digital Marketing Manager to lead our growth strategy in the dynamic Southeast Asian market. If you have a proven track record of driving ROI through data-driven campaigns and possess a flair for creative storytelling, we want to hear from you.
As part of our elite marketing team, you will be the architect behind our brand's digital presence, overseeing SEO, SEM, content strategy, and social media initiatives to maximize engagement and conversion rates.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives to increase brand visibility and lead generation.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads) to ensure maximum ROI and budget efficiency.
- Analyze campaign performance using Google Analytics and other data tools to refine targeting and messaging.
- Oversee the content creation process, ensuring all materials are SEO-optimized and resonate with our target audience.
- Collaborate with the design and product teams to create high-converting landing pages and digital assets.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Mentor junior marketing staff and foster a culture of continuous improvement and innovation.
Qualifications
- Minimum of 3-5 years of experience in digital marketing, with a strong preference for candidates in the Singapore or Southeast Asian market.
- Proven experience managing large-scale PPC campaigns and a deep understanding of SEO best practices.
- Proficiency in analytics tools (Google Analytics, SEMrush, HubSpot) and CRM systems.
- Excellent written and verbal communication skills in English, with the ability to craft compelling copy.
- Strong analytical mindset with the ability to interpret complex data sets and translate them into actionable insights.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience working in a fast-paced agency or a high-growth tech environment is highly desirable.