Job Description
Join our award-winning digital marketing team at Innovate Digital Solutions, where creativity meets cutting-edge technology. We're seeking a visionary Digital Marketing Manager to drive our brand's online presence and accelerate growth in the competitive tech landscape. You'll lead end-to-end digital campaigns, harness data-driven insights, and collaborate with cross-functional teams to deliver measurable ROI. If you're passionate about emerging trends and thrive in a dynamic environment, this is your opportunity to make a significant impact.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Manage PPC campaigns with $50K+ monthly budgets, optimizing for maximum ROAS
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead content creation initiatives including blog posts, whitepapers, and video scripts
- Oversee A/B testing and conversion rate optimization experiments
- Coordinate with design and development teams to ensure cohesive brand experiences
- Generate monthly performance reports and strategic recommendations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven campaign management
- Expertise in Google Ads, Facebook Ads Manager, and marketing automation platforms
- Advanced proficiency in Google Analytics, Google Tag Manager, and SEO tools
- Strong analytical skills with ability to derive insights from complex datasets
- Experience managing budgets over $500K annually
- Certifications in Google Ads, HubSpot, or similar preferred