Job Description
Join Vibrant Brands Agency as our Digital Marketing Manager and shape the future of brand storytelling in the heart of Texas' tech capital. We're seeking a visionary leader to drive integrated marketing campaigns that captivate audiences and accelerate growth. In this pivotal role, you'll leverage data-driven strategies to amplify our clients' digital presence across dynamic channels. Our collaborative team thrives on innovation, creativity, and measurable results. If you're passionate about transforming brands through compelling narratives and cutting-edge digital tactics, we invite you to apply and make your mark.
Responsibilities
- Develop and execute omnichannel marketing strategies including SEO, SEM, email, and social media
- Lead content creation initiatives that align with brand voice and audience engagement goals
- Analyze campaign performance metrics to optimize ROI and identify growth opportunities
- Manage cross-functional teams and agency partners to ensure cohesive brand messaging
- Drive innovation in digital marketing technologies and emerging platforms
- Present performance insights and strategic recommendations to executive stakeholders
- Oversee budget allocation and resource planning for marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 8+ years progressive digital marketing experience with proven campaign leadership
- Expertise in marketing automation platforms (HubSpot, Marketo) and analytics tools (Google Analytics, Adobe Analytics)
- Strong portfolio demonstrating successful brand transformation projects
- Advanced proficiency in A/B testing, conversion rate optimization, and customer journey mapping
- Exceptional communication skills with ability to translate data into actionable strategies
- Experience managing remote teams and cross-functional collaboration
- Google Ads and Meta Blueprint certifications required