Job Description
Join Nexus Communications, an award-winning marketing agency, as we redefine brand storytelling in the digital age. We're seeking a visionary Digital Marketing Manager to lead integrated campaigns for Fortune 500 clients. This role blends creative strategy with data-driven execution in Austin's vibrant tech ecosystem. You'll collaborate with cross-functional teams to craft compelling narratives that resonate across digital channels while driving measurable ROI. If you're passionate about transforming marketing challenges into growth opportunities, this is your next career-defining move.
Responsibilities
- Develop and execute multi-channel digital marketing strategies aligned with client business objectives
- Lead SEO/SEM initiatives to increase organic traffic and conversion rates by 40%
- Oversee social media content calendars and paid advertising campaigns across platforms
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics
- Manage $500K+ digital advertising budgets with quarterly ROI optimization
- Coordinate with creative teams to produce high-impact visual and written content
- Present monthly performance reports to clients with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years progressive digital marketing experience with proven campaign results
- Advanced proficiency in Google Ads, Facebook Ads Manager, and SEO tools
- Expertise in marketing automation platforms (HubSpot, Marketo, or Pardot)
- Strong analytical skills with experience in A/B testing and conversion optimization
- Portfolio demonstrating successful brand storytelling across digital channels
- Certifications in Google Analytics, HubSpot, or SEM preferred