Job Description
Join Nexus Communications, a premier marketing agency in NYC, as we redefine brand storytelling for Fortune 500 clients. We're seeking a visionary Digital Marketing Manager to architect data-driven campaigns that captivate audiences and accelerate growth. You'll lead cross-functional teams, leverage cutting-edge analytics, and shape our digital strategy in a dynamic, award-winning environment.
Our culture thrives on innovation, collaboration, and measurable impact. With clients spanning tech, luxury, and nonprofit sectors, you'll tackle diverse challenges while working alongside industry experts who push creative boundaries. This role offers unparalleled opportunities for professional growth and mentorship from senior leadership.
Responsibilities
- Develop and execute integrated digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead content creation initiatives including blogs, videos, and whitepapers to drive engagement and conversions
- Manage PPC budgets of $500K+ and optimize ROI across Google Ads, Meta Ads, and LinkedIn campaigns
- Collaborate with design teams to produce compelling visual assets and brand-aligned messaging
- Present quarterly performance reports to C-suite executives with actionable insights
- Mentor junior marketers and foster a culture of continuous learning and experimentation
Qualifications
- 5+ years of digital marketing experience with proven success in B2B/B2C campaigns
- Expertise in SEO/SEM tools (Ahrefs, SEMrush), marketing automation (HubSpot/Marketo), and analytics platforms
- Strong portfolio demonstrating measurable results in lead generation and conversion optimization
- Advanced proficiency in Google Analytics 4 and data visualization tools (Tableau/Power BI)
- Experience managing cross-functional teams and external agency partners
- BA/BS in Marketing, Communications, or related field; MBA or certification preferred
- Exceptional communication skills with ability to translate complex data into actionable strategies