Job Description
Join Nexus Digital Agency, a trailblazer in innovative digital solutions, as we revolutionize how brands connect with audiences in the digital age. Our Austin-based team thrives on creativity, data-driven strategies, and cutting-edge technology. As our Digital Marketing Manager, you'll spearhead campaigns that captivate and convert, working with Fortune 500 clients in the tech and e-commerce sectors. We offer a dynamic environment with flexible work arrangements, comprehensive benefits, and opportunities for professional growth in one of America's most vibrant tech hubs.
Responsibilities
- Develop and execute multi-channel digital marketing strategies including SEO, SEM, email, and social media campaigns
- Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates across digital touchpoints
- Manage PPC budgets with a focus on maximizing ROI and minimizing CPA
- Collaborate with design and content teams to create compelling brand narratives
- Stay ahead of industry trends and emerging digital technologies
- Present performance reports and strategic insights to executive stakeholders
Qualifications
- 5+ years of digital marketing experience with proven campaign management success
- Expertise in SEO/SEM, Google Ads, Meta Ads, and marketing automation (HubSpot/Mailchimp)
- Strong analytical skills with ability to derive actionable insights from complex data
- Certifications in Google Analytics, Google Ads, or Meta Blueprint preferred
- Experience managing budgets exceeding $500K annually
- Proficiency in HTML, CSS, and marketing analytics tools
- Bachelor's degree in Marketing, Business, or related field