Job Description
We are looking for a results-driven Digital Marketing Manager to join the Nexus Marketing Group team in New York City. In this pivotal role, you will be responsible for developing, implementing, and managing our overall marketing strategy to drive brand awareness, lead generation, and customer acquisition. You will work closely with cross-functional teams to optimize our digital presence across all channels.
Why Join Us?
- Competitive salary and comprehensive benefits package.
- Opportunity to lead high-impact campaigns in a dynamic industry.
- Creative freedom and a collaborative work environment.
- Professional development and training programs.
If you are a strategic thinker with a passion for digital innovation, we want to hear from you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business goals, focusing on SEO, SEM, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
- Analyze key performance indicators (KPIs) and traffic data to refine marketing tactics and improve conversion rates.
- Oversee the creation and distribution of high-quality content, including blogs, whitepapers, and social media posts.
- Collaborate with the design and product teams to ensure brand consistency across all digital touchpoints.
- Conduct market research to identify new trends, opportunities, and competitor activities.
- Manage the digital marketing budget and allocate resources effectively.
Qualifications
- Minimum of 4-6 years of experience in digital marketing, with a proven track record of success.
- Strong command of SEO/SEM principles and tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Proficiency in paid advertising platforms and experience with budget management.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to analyze data and translate insights into actionable strategies.
- Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.