Job Description
Join Nexus Digital Labs as our Digital Marketing Manager and spearhead innovative campaigns that captivate audiences and drive exponential growth in the dynamic tech landscape of Austin. We're seeking a visionary strategist to transform our digital footprint and lead our brand to new heights in the competitive SaaS sector. This role offers the opportunity to shape our marketing narrative while working with cutting-edge tools and a passionate team dedicated to excellence.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using Google Analytics, Adobe Analytics, and marketing automation platforms to optimize ROI
- Lead content creation initiatives including blog posts, whitepapers, and video scripts to establish industry authority
- Manage PPC budgets across Google Ads and LinkedIn Ads with focus on conversion rate optimization
- Collaborate with product and sales teams to align marketing initiatives with business objectives
- Oversee social media engagement strategy across 3+ platforms with emphasis on community building
- Conduct A/B testing for landing pages and email campaigns to maximize conversion rates
- Prepare monthly performance reports with actionable insights for executive stakeholders
Qualifications
- 5+ years of progressive digital marketing experience with proven results in B2B SaaS
- Expert proficiency in Google Analytics, Google Ads, and marketing automation tools (HubSpot/Marketo)
- Strong portfolio demonstrating successful SEO/SEM campaigns with measurable growth
- Certification in Google Ads, Google Analytics, or HubSpot preferred
- Advanced knowledge of HTML, CSS, and marketing technology stack integration
- Exceptional analytical skills with ability to translate data into strategic decisions
- Experience managing marketing budgets exceeding $500K annually
- Bachelor's degree in Marketing, Communications, or related field