Job Description
Join our dynamic team at Nexus Growth Partners as we redefine digital excellence. We're seeking a visionary Digital Marketing Manager to architect and execute transformative campaigns that captivate audiences and drive unprecedented ROI. In this pivotal role, you'll leverage cutting-edge analytics and creative strategies to elevate our brand presence in competitive markets. Enjoy a collaborative culture that champions innovation, professional growth, and work-life balance. Your expertise will directly shape our digital footprint and contribute to our mission of empowering businesses through data-driven marketing solutions.
Responsibilities
- Develop and implement comprehensive multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using tools like Google Analytics 4, Adobe Analytics, and marketing automation platforms to optimize campaign ROI
- Lead A/B testing initiatives for landing pages, ad creatives, and email sequences to maximize conversion rates
- Manage paid advertising budgets across Google Ads, Meta Ads, and emerging platforms with strategic allocation
- Collaborate with content teams to create compelling, SEO-optimized assets that drive organic growth
- Oversee CRM implementation and nurture programs to enhance customer retention and lifetime value
- Stay ahead of digital trends and algorithm updates to maintain competitive advantage
Qualifications
- Bachelor's degree in Marketing, Communications, or related field with 5+ years progressive digital marketing experience
- Proven expertise in scaling revenue through integrated digital campaigns with measurable results
- Advanced proficiency in marketing analytics tools (Google Analytics, Tableau, Adobe Analytics)
- Hands-on experience with major advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
- Strong understanding of SEO/SEM best practices and technical implementation
- Certifications in Google Analytics, HubSpot, or Meta Blueprint preferred
- Exceptional data storytelling skills with ability to translate insights into actionable strategies
- Experience managing cross-functional teams and agency partnerships