Job Description
Join our award-winning digital team at InnovateTech Solutions, where innovation meets impact. As a Digital Marketing Manager, you'll spearhead our online presence across dynamic channels, driving measurable growth and brand elevation in the competitive tech landscape. We're seeking a data-driven strategist to transform marketing insights into actionable campaigns that captivate audiences and accelerate revenue.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and ROI
- Collaborate with content teams to create compelling, SEO-optimized assets
- Manage PPC budgets exceeding $500K with monthly reporting to stakeholders
- Drive customer acquisition through targeted paid and organic campaigns
- Stay ahead of industry trends and emerging digital technologies
Qualifications
- 5+ years of progressive digital marketing experience with 2+ years in a leadership role
- Proven expertise in Google Ads, Meta Ads, and programmatic advertising
- Advanced proficiency in marketing automation (HubSpot/Marketo) and analytics tools
- Strong understanding of CRO principles and marketing funnel optimization
- Experience managing cross-functional teams and agency relationships
- Bachelor's degree in Marketing, Business, or related field
- Google Analytics and HubSpot certifications required