Job Description
Join our award-winning digital marketing team at GrowthTech Innovations, where creativity meets data-driven strategy. We're seeking a Digital Marketing Manager to spearhead our online presence and drive explosive growth in the competitive tech landscape. This role offers the opportunity to shape our brand narrative across digital channels while collaborating with cross-functional teams to deliver measurable ROI. If you're passionate about emerging trends and thrive in a fast-paced environment, this is your chance to make a tangible impact.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, social media, and email
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing automation tools
- Manage paid advertising budgets (PPC, social ads) with A/B testing and optimization
- Create engaging content calendars and collaborate with design teams for visual assets
- Lead SEO initiatives including keyword research, on-page optimization, and technical audits
- Build and nurture email marketing automation workflows for lead nurturing
- Generate monthly performance reports and present insights to stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven campaign management
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Ads Manager
- Expertise in SEO/SEM best practices and content marketing strategies
- Strong analytical skills with experience in data-driven decision making
- Certification in Google Analytics, HubSpot, or similar preferred
- Experience with marketing automation platforms (HubSpot, Marketo)
- Excellent communication skills and ability to present complex data clearly