Job Description
Join InnovateTech Solutions as we revolutionize the digital landscape! We're seeking a passionate Digital Marketing Manager to spearhead data-driven campaigns that captivate audiences and accelerate growth. In this pivotal role, you'll craft compelling narratives across channels while leveraging cutting-edge analytics to optimize ROI. If you thrive at the intersection of creativity and strategy and want to shape the future of digital engagement, this is your moment.
Responsibilities
- Develop and execute integrated digital marketing strategies across SEO, SEM, social media, and email marketing
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics to drive continuous optimization
- Manage $500K+ annual marketing budget with rigorous ROI tracking and forecasting
- Lead A/B testing initiatives for landing pages, ad creatives, and email sequences
- Collaborate with product teams to align marketing initiatives with product launches
- Mentor junior marketers and oversee agency partnerships for content creation
- Generate monthly performance reports and present insights to C-suite leadership
Qualifications
- 5+ years of progressive digital marketing experience with proven campaign leadership
- Expertise in Google Ads, Facebook Ads Manager, and marketing automation platforms
- Strong analytical skills with ability to derive actionable insights from complex data sets
- Proficiency in HTML, CSS, and marketing analytics tools (Google Analytics, SEMrush, Hotjar)
- Experience managing cross-functional teams and external vendors
- Bachelor's degree in Marketing, Communications, or related field
- Certifications in Google Ads, HubSpot, or Facebook Blueprint preferred